AIBA Lab

Welcome to the AI & Business Analytics (AIBA) Lab at KAIST College of Business (School of Management Engineering), led by Associate Professor Donghyuk Shin.

We combine AI and business analytics to empirically analyze the economic and social value of artificial intelligence. Our research lies at the intersection of artificial intelligence and information systems, covering diverse business domains including digital platforms, online communities, and technology-driven services. Methodologically, we employ machine learning, econometric analysis, and randomized field experiments.

Research Areas

Economics of AI/IT

• Understanding the economic and societal impact of AI and IT technologies
• Topics: causal inference, field experiments, platform economics

AI/ML Applications

• Developing and applying AI/ML methods to solve business problems
• Topics: LLM simulation, generative AI, human-AI interaction

Digital Platforms

• Analyzing platform ecosystems, user behavior, and content dynamics
• Topics: misinformation, content moderation, social media